Pizza And Cupcakes Keep 'em Coming To 7-eleven As Cigarette Business Slides
Pizza is in and smokes are out at 7-Eleven .
As the preferences of its customers modify, the convenience store chain is looking to give them new reasons to drop by. For years, much of its business revolved around selling beer and cigarettes to men and out of training drinks and snacks to teens who didn’t have the inclination to waste time at a supermarket.
Yet, changing attitudes about drinking and smoking took a bite and 7-Eleven began to recast itself using bread. Its initial efforts might not have been sophisticated – to this day, The Simpsons gets laughs out of the desiccated hot dogs, vividly colored Squishies that are the bill of victuals at the show’s Quickie Mart convenience store – but they laid the groundwork for something important. They provided 7-Eleven a method of adapting to a changing superstore.
The food initiative at 7-Eleven is two-pronged. A foodservice component is rolling out on a market-by-market basis across the United States, and it reasonable hit Dallas-Fort Worth, or at least 115 stores in the metropolitan area. A core menu includes Four Cheese and Pepperoni Pizza, sold whole or by the slice, all-bloodless-meat Chicken Tenders, three varieties of chicken wings and a couple of breakfast items: a Breakfast Sausage, Egg and Cheese Quesadilla and mess-brown potatoes. Prices start at 79 cents for two hash browns and range up to $9.99 for a charitable pizza.
Source: BNET